Karen-Sowa-Bio-W.jpg

I am an experienced modern marketer specializing in creating experiences that delight, engage, and inform audiences.

With the decline of traditional journalism around the time I completed college, I pivoted from my dream of becoming a magazine journalist to embrace the burgeoning world of digital media and experiential marketing. Over the last fifteen years, I’ve collaborated with innovative companies to create content and design brand experiences that reflect their unique visions. My career spans a variety of roles and industries, consistently driven by a passion for learning, connecting with diverse audiences, and fostering teamwork.

As a Senior Marketing Professional, I specialize in technical product marketing and communications, and developer-focused content marketing. I lead marketing initiatives, manage cross-functional teams, and drive brand growth within the technology sector. Simplifying complex technical concepts into accessible content is my forte, enabling me to communicate effectively with both technical and non-technical audiences. My goal is always to create meaningful, engaging experiences that resonate and leave a lasting impact.

I am:

 

A focused, smart, and curious self-starter.

 

A senior-level marketer with 15+ years of full-time experience.

 

A creator of experiences.

 

A student and a teacher.

 

An empath with a glass-half-full mentality.

 

Often found behind my camera lens or canvas.

 

Especially interested in how digital technology is transforming the media and real estate industries.

 

Mentored in tech-focused marketing practices.

Corporate Marketing and Communications • Sales and Partnership Enablement • Content Management • Product Marketing

How can I help you?