Established and directed an inbound marketing department, contributing to senior leadership efforts that drove a consistent doubling of year-over-year revenue for three consecutive years. This initiative fundamentally transformed the organization's marketing strategy and revenue growth trajectory.

Oversaw all media, content, and branding initiatives, securing over 100 press placements in top-tier publications like Forbes, TechCrunch, and Inc., and elevating the company's presence at key industry events such as NABshow. This comprehensive media strategy significantly enhanced brand visibility and market reach.

Collaborated with Sales leadership to pioneer and deliver training programs for traditional TV advertising sales representatives from major partners like iHeartMedia, enabling them to excel in digital streaming advertising sales and substantially grow our digital revenue stream.

Spearheaded two major brand refreshes, aligning the public-facing brand with evolving business growth and market positioning, which resulted in enhanced brand perception and market competitiveness.

Led cross-functional communication efforts for the launch of a new B2B product, collaborating with marketing, sales, engineering, and product teams. Played a pivotal role in defining product vision, developing go-to-market strategies, and executing launch plans, leading to a successful market introduction.

Developed compelling narratives for press releases, sales pitches, events, and fundraising campaigns, leveraging sales data, product insights, and third-party surveys. These narratives effectively communicated the company's value proposition, enhancing engagement and support in the advertising community.

Conducted in-depth data analysis and reporting to showcase the flagship product's value by producing quarterly reports on the state of local OTT. This strategic data organization and presentation resulted in increased engagement from partners, prospects, and the press.

Spearheaded the development of templates and digital graphics, ensuring a consistent brand voice across all digital platforms and campaigns. This initiative significantly enhanced the effectiveness and cohesion of marketing initiatives.

Drove increased market visibility and revenue by strategizing and executing diverse marketing content including email campaigns, website content, banner ads, and television ads, resulting in growth in customer engagement and sales.

Managed all facets of trade show participation, from innovative booth design to effective product demos and staffing. These efforts led to elevated brand awareness and an increase in sales leads from major industry events.

Revamped the monthly promotional email campaign, updating the layout and narrative, and facilitating content translation into multiple languages, achieving a 74% increase in revenue generated from this channel.

Collaborated with the UI team to identify user pain points, leading to the development and communication of effective solutions that improved overall user experience with the product.

Facilitated communication and provided design documentation between marketing, engineering, and product teams, streamlining the development of efficient websites and landing pages.

Boosted brand presence in the music community through a marketing street team initiative, utilizing a 1979 VW bus for product demos and giveaways around San Francisco, enhancing brand visibility and engagement.

Coordinated all company events, including team outings and private performances, like one featuring rap legend Biz Markie, fostering team-building and industry networking.

Led a marketing internship program for over two years, mentoring new grads in content marketing, marketing research, and leadership, increasing the marketing team's impact on the organization.